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ISPA Conference to Include Retailer/Vendor Panel News Review

Monday, March 7, 2011

The panel takes place Friday, March 18, during the conference at Renaissance Vinoy Resort & Golf ClubOpens in a new window in St. Petersburg, Fla. Seasoned mattress manufacturers and retailers will share their ideas on how these two industry segments can communicate better.

Panelists Mike Bookbinder, senior vice president of retail development, Comfort SolutionsOpens in a new window; Barrie Brown, CEO of et Oyeblik: Retail StrategiesOpens in a new window and interim CEO of Mattresses UnlimitedOpens in a new window; Karrie Forbes, vice president of marketing, Mattress FirmOpens in a new window; and Tim Oakhill, executive vice president of marketing, Simmons Bedding Co.Opens in a new window, will share their perspectives on how retailers and manufacturers can establish more productive, collaborative relationships that can expand the mattress business for all.

"It's a no brainer that efficient and clear communication between manufacturers and retailers is critical to business success, yet we often seem at odds," said Don Hofmann , panel moderator and marketing consultant with Louisville BeddingOpens in a new window. "During this discussion, industry leaders and I plan on throwing political correctness out the window, rolling up our sleeves and digging deep into the subject of how we can communicate and work better together."

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